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Vast crowds thronged the streets of Tehran on Monday to pay respects to Maj. Gen. Qassem Soleimani, the commander of Iran’s elite Quds Force who was killed last week in a U.S. drone strike in Baghdad.
In a eulogy, Soleimani’s daughter appeared to threaten U.S. forces in the region, and the country’s supreme leader, Ayatollah Ali Khamenei, wept for the fallen general.
Zeinab Soleimani, her voice broadcast to mourners by loudspeakers, warned that “the families of the American soldiers … will spend their days waiting for the death of their children.”
Cheers rose from the crowd, which Iranian media said was the largest such procession since the 1989 funeral of Ayatollah Ruhollah Khomeini, who had overthrown Shah Mohammad Reza Pahlavi and founded Iran’s Islamic Republic a decade before.
Khamenei, who followed Khomeini as supreme leader, prayed over the caskets of Soleimani and others killed in the U.S. attack on Friday in neighboring Iraq. During the traditional Muslim prayers for the dead, Khamenei, who was reportedly close to Soleimani, wept, according to The Associated Press. Read more
(CNN)The Trump administration is already in danger of losing control of the swift chain reaction and political storm unleashed by its killing of Iran’s top general, Qasem Soleimani.President Donald Trump’s claim that the drone strike last week made Americans safer is being challenged by cascading events that appear to leave the US more vulnerable and isolated.The administration’s basis for the attack also came under renewed suspicion after Secretary of State Mike Pompeo told CNN that it was not “relevant” for him to reveal how imminent the attacks on US interests were that Trump said Soleimani was planning.In proliferating signs of the deepening crisis, Iran on Sunday announced that it was shaking off restrictions on its uranium enrichment under the Obama-era nuclear deal. Iraq’s parliament voted to expel US troops. A US exit could imperil its fight against extremism and consolidate Iranian influence in Baghdad. Dissent emerged inside the administration over the President’s vow to strike cultural sites — or civilian targets — if Iran mounts reprisal strikes. Administration claims that the elimination of Soleimani, Iran’s Middle East terror chief, sparked celebration in Iran were confounded by Tehran’s orchestrating of Soleimani’s funeral rites to launch a propaganda campaign to heal national divides. Read more
Did you know there are approximately 28 million small businesses in the United States alone?
With a number like this, all small business owners are looking for a competitive edge. If you happen to be one, chances are you’re looking for strategies to get your leg up on the competition.
While there is no way of knowing what the future holds, one thing is for sure: you don’t want to be among the approximately 80% of businesses that fail within 18 months.
So, what does this have to do with digital marketing?
We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.
In the past, I’ve discussed a variety of tools for specific areas of digital marketing. For example, this post details the top tools for launching your first content marketing campaign.
In this post, however, I’m going to outline 10 online marketing tools that you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. But from simplifying your social media marketing efforts to project management, each of these tools will help you get that competitive edge you’re after.
Are you ready to grow your business through online marketing?
Then let’s begin.
Get this: email marketing technology is used by more than 80% of B2B and B2C companies.
This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.
With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. While there are alternatives, this tool remains one of the best, for many reasons:
- History dating back to 2001, well before most companies began using email marketing.
- Self-service support options, ensuring that you can quickly find answers to all of your questions.
- Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.
When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early on, using the tool for free as you get your feet wet with email marketing.
When it comes to marketing, sales and CRM software, HubSpot has become one of the top players.
For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about its all-in-one marketing software:
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:
- Social Media
- Lead Management
- Landing Pages
- Marketing Automation
There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those who are starting a business.
With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to achieve greater success in the early days, as you’re sure to have many other tasks on your plate.
For those new to content marketing, Trello might sound like another social network that’s popped up overnight.
It’s not. In fact, it’s a great organization tool that can help you and your online marketing team considerably.
Trello is a tool that helps you to manage projects and stay on the same page as your team -a sound digital marketing practice if you want to save time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.
In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages and frustration.
With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only tool of its type, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.
Nobody can argue with the fact that social media plays a big part in the success of any company, regardless of size, age or industry; that social media marketing is a must to thrive in this digital era.
A tool such as Hootsuite allows you to schedule social media posts in advance, thus saving you loads of time.
There are many features of Hootsuite that work in your favor as you launch your business, such as those that assist with engagement. For example, you can:
- Identify influencers for your marketing team and leads for your sales team.
- Reply to comments and mentions through the dashboard. There’s no reason to visit each individual platform.
- Take advantage of pre-written responses.
Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.
As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start.
It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.
This is considered by many to be nothing more than a traffic tool, but it can actually have a big impact on your marketing strategy, if you know what you’re doing.
Take, for example, the ability to see where your traffic comes from:
Maybe you realize that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your future strategy, in an attempt to capture the same results.
Or, maybe you find that a particular set of keywords is doing wonders for your organic traffic. Again, you can turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.
Google Analytics isn’t one of those tools that you should ignore. Installing this early on is a key decision, in regards to your online marketing strategy. The data you can collect and review is extremely valuable.
The tagline of this tool says it all:
Track, analyze and optimize your digital marketing performance. See what’s working and what’s not, across all campaigns, mobile and web.
It’s good that you want to spend so much time on online marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?
You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).
With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.
Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business. Here’s a screenshot of what to expect:
Starting at $120/month, KISSmetrics isn’t the cheapest tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.
With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.
Do you plan on spending a lot of time on social media marketing?
While this is a great way to engage your audience and send traffic to your website, it’ll only work in your favor if you have a solid plan in place.
Tools, such as Followerwonk, are designed to help you improve your social media marketing strategy, such as by digging into your Twitter analytics data.
I included this tool on the list for two reasons: it’s easy to use and it’s extremely effective.
Followerwonk breaks down its service into three distinct categories:
- Find – use the tool to search Twitter bios and compare accounts.
- Analyze – breakdown your follower list by bio, location, who they follow and many other criteria.
- Optimize – match your strategy to follower gains and losses, to understand what type of content performs best.
The only downside of Followerwonk is that it can’t be used with other social media platforms, such as Facebook, Instagram and LinkedIn. However, if you have big plans for Twitter, this is a tool that you should use often.
Even though you may not use it on a daily basis, it can come in handy from time to time. After all, it’s imperative that you understand your audience.
If WordPress is your content management system (CMS) of choice, you shouldn’t hesitate to install the All in One SEO Pack plugin.
A big part of your online marketing strategy should be based around search engine optimization (SEO) and this tool will ensure that you always make good decisions regarding your content and its appeal to search engines.
Some of the top features of the plugin include:
- XML Sitemap support.
- Advanced Canonical URLs.
- Automatic generation of META tags.
- Compatible with most other plugins.
- Automatically notifies major search engines, including Google and Bing, of any site changes.
Even though all of these features are exciting, it’s something else that has made it one of the most popular WordPress plugins of all time: its ease of use.
Here’s a screenshot, showing a small portion of the tool’s back end:
You don’t have to make many decisions in order to get started. And, if you’re ever confused as to what you should be doing, there is help to be had. All you have to do is click the “?” symbol and you’re provided with more information and advice.
The All in One SEO Pack plugin has more than one million active installs. You won’t have to look far to find competitors, but there’s a reason why so many people use this tool. Not only is it free and simple, but it’s results can’t be denied. It will definitely help your website, from an SEO perspective, which is something all new businesses are interested in.
A tool that I have discussed many times in the past, BuzzSumo is a big deal for people who need to learn more about their market. Know more on your competitors market
When you start a business, it’s safe to say that you know a thing or two about your industry and primary competitors. But, once you dig around even more, you’ll find that there is additional data that you can use to your advantage.
If you want to better understand your competition or if you want to learn what type of content performs best with search engines and your audience, you don’t need any other tool by your side.
A BuzzSumo search results page looks something like this:
Additionally, there is high level data associated with each result:
This information can come in handy at many times, such as when you are creating content for your blog.
Why guess as to what is performing best in your niche? You can use BuzzSumo to answer this question with 100% accuracy.
With this search, you see that the top result has approximately 20k social shares. You now know what to strive for, if you want to achieve the same level of success.
As a big fan of BuzzSumo, this is a tool that I use on a regular basis. Even if you don’t do much with the data at first, each search will help you to better understand your competition and target audience.
10. Crazy Egg
Do you ever find yourself asking this question: what’s working and what’s not about my website?
This is where Crazy Egg can step in and provide assistance.
There are two keys here:
- You can use Crazy Egg to make website changes that generate better results.
- You don’t need much, if any, IT help to get started.
When you’re new to your business, you don’t want to spend countless hours dealing with IT issues. Unfortunately, this often happens when it comes to split testing. Unless you use Crazy Egg, of course.
The tool is packed with features, such as:
- Heatmaps and mouse recording
- Analysis and reporting
- Platforms and integrations
- Targeting and personalization
- Research and user feedback
A tool that helps you understand what your website visitors like and don’t like, so you can maximize your sales and leads, means that you have to give Crazy Egg a try. It’s one of those tools that you don’t know you need, until you use it one time.
According to the CMO Council, “60% of a marketers’ time is devoted to digital marketing activities.”
Being part of this group means having a sound digital marketing strategy in place- one that incorporates social media marketing, search engine optimization, email marketing and consistent, valuable content that truly speaks to your audience.
To ensure that your online marketing plan succeeds, it also means using the right tools at the right time. It’s my hope that this list will help you in your digital marketing efforts- and bring you the success you seek.
Would you add any other tools to this list? Did you use any of these as you launched your small business? Share your thoughts in the comment section below.
After a long, stressful day at the office, few things provide more joy than your favorite vape pen or device. You bring the mouthpiece to your lips and prepare to inhale the rich, intense and oh so delicious vapor. You’re just one inhale away from total relaxation… but then, nothing happens… or worse yet, something bad happens.
Don’t worry. While device malfunction isn’t anyone’s idea of a good time, it isn’t the end of the world either.
When your vape pen isn’t working properly, either from user error or device malfunction, it can be a real pain in the ass. At Loto Labs, we want to ensure you get the most out of your vape unit whether it’s one of ours or not, so we’ve created this guide to help experienced users and new vapers alike navigate the often tricky world of errors and malfunctions.
1. USER ERRORS
When your vape pen isn’t producing the relaxing vapor you desire, it’s important to ask yourself: Am I doing something wrong? For new users, this can often be the case. But don’t be too hard on yourself, even experienced smokers make their fair share of rookie mistakes from time to time.
Here are some of the most common user errors….
Dry hits occur when a vape pen has been fired up without any oils or concentrates in the tank. When this happens, the coil in the tank heats up and begins to burn any residue left from your last fill. This produces a strong, pungent, undesirable flavor. Inhaling any vape from a “dry hit” also isn’t the healthiest, so try to avoid making this mistake too often.
To avoid dry hits, pay attention to the taste of your vape every time you take a pull. The flavor of your vapor begins to change little by little as your tank begins to run low. As soon as you notice this change in taste, refill your vape pen.
Another way to avoid dry hits is to check your tank often. Glass or transparent tanks can be a real blessing with regards to keeping track of how much concentrate, dry herb or e-juice is left.
Sometimes, when you bring your mouthpiece to your lips, instead of inhaling vapor, you find that your oil or concentrate has leaked onto your tongue and into your mouth. This can be another unpleasant experience; concentrates and oils do not taste the same in liquid form as they do when vaporized.
To avoid spit back, make sure you don’t overfill your tank. Most tanks have a distinct marking to signal the maximum level of oil or concentrate it can hold. Overfilling your tank may result in leaking and spit back.
Spit back can also harm your device. When spit back occurs, the coils in your vape pen become drenched in liquid. When these coils become wet, they may not effectively heat and vaporize your oils or concentrates, leaving you with a less than optimal vaping session.
If you experience spit back, be sure to check your tank levels to ensure that you haven’t overfilled your tank. If you have, remove the coil from your device and let it dry. Once your coil is dry and your tank has been filled to the proper level, give it another go!
KISSING THE DRAGON
Kissing the dragon is a small, albeit painful, error that countless of vapers have made. On occasion, when vapers remove the cap of their device’s drip atomizer in order to refill the tank, they mistakenly bring the device to their lips without replacing the mouthpiece. When you forget to replace the mouthpiece, your lips come in direct contact with the hot coils found within your vape device. As you can likely imagine, this is extremely painful.
If you experience any serious burns, be sure to seek medical attention. Minor burns can normally be topically treated with a cool cloth, ice, or antiseptic.
Always exercise caution when smoking after you’ve taken your device apart. Make sure you have replaced the mouthpiece before your bring your device to your lips.
When charging your vape device, be sure not to let the batteries overcharge. Overcharged batteries may become swollen and have the potential to explode. If your batteries appear to have swollen, unplug the charger, allow the batteries to cool down, and dispose of them properly. We highly advise against reusing batteries that have been overheated and that have become swollen. Additionally, always use the type and/or brand of batteries recommended by the manufacturer of your device, and don’t “mix and match” batteries in your device.
It’s always a good idea to have backup batteries for when you need to replace the batteries in your device. Be sure to store any backup replacements in a cool, dry place. Do not leave them unattended in areas that are susceptible to extreme temperatures.
2. DEVICE MALFUNCTIONS
As with life, sometimes you can do everything “right”, but something out of your control goes and messes things up for you.
Even when taking all the necessary precautions your vape device may, on occasion, malfunction. Below we cover some of the most common device malfunctions and the steps you can take to begin fixing your device.
If the screen on your vape device reads “Check Atomizer,” this often indicates the 510 connection on your mod is not registering your tank.
But what exactly does this mean? If your mod is unable to read your atomizer, it is unable to determine the resistance. If it cannot determine the resistance, it cannot send power to the coils in your tank. If the coils are not powered and heated, the oil or concentrate in your tanks cannot be converted to vapor.
If you don’t have access to tools, it is best to simply remove the tank and clean the 510 area. Be sure to clean the 510 areas on both the tank and the mod.
Some vape devices will have a manually adjustable 510 connector. If your vape device has an adjustable 510 pin on the atomizer, make sure this is not missing. If the 510 pin is intact, and you have access to tools, you’ll need to use a screwdriver to adjust the 510 pin up or down. The direction of the pin will depend on your atomizer and your mod.
Adjust the 510 pin only until you begin to feel a small amount of resistance. When you begin to feel resistance, this signifies that your tank has begun making contact with the mod. Reinsert your tank and try restarting your device. Remember not to over tighten your tank when you insert it back into your device.
In general, it is important to practice caution when inserting your tank back into your vape device. Over time, over-tightening your tank will damage the 510 connection on the mod. Over-tightening can also lead to damaged internal wiring.
If your vape device reads “Atomizer Low,” the coils you’re using might not be compatible with your device. Often, smokers will use coils that have a lower resistance than the lowest resistance the device allows. To prevent this from happening, always make sure that your atomizer is compatible with your mod.
It’s also important to note that variations in pre-built coils can differ up to a couple tenths of an ohm. Be sure that the coils in your device are not cutting it too close to the limit of your mod. If you think this is the case, try inserting an extra coil into the tank, then restart your mod and try again!
If your device is still malfunctioning, there may be a short in the coil, a loose coil, a poor resistance reading, or even a faulty 510 connection. Remember, different devices may have different error messages for the same malfunctions. If one solution isn’t working, try another! Through trial and error, you’ll likely find the root of the problem and can then begin to search for the proper solution.
DEVICE TOO HOT
This device malfunction has one of the easiest fixes! If your vape pen reads “Device Too Hot,” this means the internal temperature of your device has surpassed the highest supported temperature. This occurs when you’ve used your vape pen for too long without enough time in-between pulls to allow for proper cooling. When this happens, your device may shut off automatically as a safety precaution.
To fix this error, simply set your device aside and wait for it to cool down. Once it has cooled, turn on your device and give it another try!
This error message is another quick, easy fix! When your device displays a “Low Battery” message, be sure to recharge your batteries. If you find that your device is displaying this error message more frequently than you’d like, change the batteries. The batteries currently in your device may be nearing their endpoint.
First and foremost, it is important to know that the resistance reading on your ohm meter is a not a perfect calculation. Pre-built and handmade coils tend to have a variation of +/- 0.1. This means that if your resistance reading changes by a few tenths, you can rest easy.
If your resistance reading jumps more than a few tenths, there is a problem. If your mod believes you have a higher resistance coil, it will produce much more voltage than necessary. When your mod is producing excess voltage, the coil will begin to burn.
The best way to find the root of this problem is through trial and error. If you suspect your tank is causing the error message, replacing the coil should fix the problem. If this doesn’t seem to be working, your atomizer or mod may need replacing.
Remember to read your vape device’s manual. Reading up on your device will help you properly care for your device when malfunctions arise.
If you’re in the market for a device will handle your favorite concentrates like wax, rosin, and shatter without the headache that comes with many vaporizers, you can’t go wrong with the Loto Legend.